Technology Trends: Automation and sustainability mark 2023

By: | 8 de February de 2023 7Min of reading

What changes in the market in 2023? What are the main trends in technology in the digital age?

Thinking about all the digital transformation these past few years, it is impossible to imagine a company that has not been impacted by the advancement of technology, systems, and tools in the IT sector.

Understanding and adapting to these changes has become mandatory in large and small businesses, as the main way to keep up to date and win new customers.

Check out some of the technology trends for 2023:

  • Sustainability
  • Automation
  • cloud storage
  • big data and data-driven decisions
  • artificial intelligence

More than technology, it is necessary to focus on ESG

According to Gartner, a world leader in business research, IT directors and executives must look beyond cost savings to new forms of operational excellence, and to do this, digital transformation must be accelerated.

However, delivering technology alone will not be enough. The market has been increasingly impacted and has had its decisions based on environmental, social, and governance (ESG) policies, which translate into shared responsibility for applying sustainable resources.

Companies should look for improvements in energy and material efficiency of IT services, through features such as traceability, analytics, renewable energy, and AI, and implement IT features aimed at helping their customers.

Automation continues to be a trend in technology and will have a bigger space this year

O he use of robots in software and data processing are trends in technology that have been gaining notoriety in recent years. Responsible for streamlining processes, robots increase efficiency and contribute to flows in all sectors of companies.

RPA (Robot Process Automation) tends to gain a larger space, with automation transforming information and processes.

Algorithms are now able not only to perform programmed actions, but to learn new functions, and perform the commands that would be performed by a real person. As much as it does not replace human labor, it avoids a waste of functions that can be automated.

Even more, add to this the advancement in customer experience. In the age of technology, it is necessary to
adoption and scaling of automated bots

to provide customers with start-to-finish service
. After all, all people expect it. The good news is that chatbots continue to advance rapidly, and by 2023 we will have the scaling of text bots added to the progress with voice and video bots.

The result will be companies using this type of resource at a new level of automation, speed, and availability. Chatbots will further help scale customer service, increase efficiency, and enable companies to grow, and brands to enhance marketing and sales automation.

Imagine the following scenario: advanced robots answering questions about products or prices, scheduling deliveries, and accepting payments, in a single environment. The increasingly automated future is already a major reality and not just a trend in technology.

Cloud now brings combinations of factors to streamline business

Along with this, another trend in technology this year 2023, according to Gartner, is in the industry’s use of Cloud Platforms. Companies will use the tools of the industry Cloud Computing platforms as building blocks, composing their digital business initiatives in unique and differentiated ways, providing agility, innovation, and speeding the go to market.

In addition, storing in the Cloud allows teams to access the information saved in the system in real time and without limiting geographical barriers, since working with data requires fast information, in real time, within everyone’s reach, especially managers’.

Data tools emerge as trend in technology

And speaking of data, tools to work with it are among the trends in technology. Forget assumptions in decision making: real-time data will be used strategically, more assertively.

Thus, it is time to establish a data driven culture, with intelligent information analysis, dashboards, and indicators that allow the visualization of actions that are generating positive results and also those that need adjustments.

Using “Big Data,” companies have learned to extract important data collected in digital media. But with so much information coming from so many different sources, what will it take to manage this large mass of data?
artificial intelligence
are among these points.

Artificial Intelligence is adapting to change

Simultaneously, Experts point to the use of new technologies with the intensive presence of artificial intelligence. By 2023, 97 zettabytes of information produced in the world are expected.

According to the online data platform Statista, by 2025, there will be 181 zettabytes. Starting this year, it will take effort to control technology expenses, making information management more efficient.

Artificial Intelligence systems are more adaptive, aiming to continuously train existing models and learning in runtime environments.

They are created also build on new data to adapt quickly to real-world changes that were not initially foreseen or available. On the other hand, they also use real-time feedback, changing their learning dynamically and adjusting goals.


What to do to keep up with technology trends

In summary, there is no magic formula, much less a simple answer. Looking at this scenario of trends, it will be essential not only to invest in new technologies, but also to invest in optimizing the training of talents that are increasingly prepared for the reality of the market.

Professionals who have knowledge in Data Analytics will be in great demand to organize digital information to drive solutions with less negative impact on the environment and operating costs.

And, companies seeking constant business growth will have to align technological trends with skilled professionals, strategic partners, and a more assertive business vision in 2023.

Contact us and see how Cadmus can help your company on its digital transformation journey and adapt to these trends assertively.